Good design. Real purpose.
I’m Sam, a Lead UX Designer & Design Manager with 20+ years’ experience helping government, charities, energy and financial organisations design services that work for everyone, from discovery and research through to delivery. I’m most motivated by work with a positive impact, especially projects helping people and organisations respond to climate change.
Led 15+ person design teams in Bristol and London. WireHive 100 award. Designing to WCAG AA by default.
Virgin Money Investments & Pensions UXD team leadership
SSE Energy Solutions programme of work
Alzheimer's Society Memory Walk website
Energy Systems Catapult smart 'heat as a service' pilot
Ministry for Housing, Communities and Local Government (MHCLG)
The Truth Project microsite ( for IICSA - Independent Inquiry into Child Sexual Abuse)
Clients I’ve worked with
British Small Animal Veterinary Association (BSAVA)
Virgin Money
Octopus Money
Independent Inquiry Child Sexual Abuse (IICSA)
Ministry of Housing, Communities and Local Government (MHCLG)
Alzheimer’s Society
SSE Energy Solutions
Energy Systems Catapult
The National Trust
YuMOVE
Cranfield University
Recommendations
“She can move from strategy to detail quickly, without losing sight of either… a designer and design leader who can think big, execute well and raise the quality of the work around her.”
Dan Edwards, Head of Design, Virgin Money“Sam is a strong design leader. She managed to bring a coherence and quality to all our design work… Sam built a strong, trusting relationship with our client and was critical to the success of the programme. One of the best.”
Neil Schwartz, Project Lead, cxpartners (SSE Energy Solutions programme)“Plenty of people can manage but not everyone can lead. Sam is a leader.”
Jon Fisher, Former Head of UX, Nomensa
Available for contract roles
Lead UX design and design leadership. Remote-first, based near Bristol, and happy to travel when needed.