Creating exceptional digital experiences that help drive positive change
I’m Sam, a Lead Product Designer and UX/UI Designer with 20+ years’ experience crafting user-centred products for agencies and in-house teams. I bring together award-winning visual design, strategic leadership, and hands-on user research to deliver seamless experiences from concept to launch.
Octopus Money Direct seamless service rebrand
Virgin Money Investments & Pensions UXD team leadership
SSE Energy Solutions programme of work
Alzheimer's Society Memory Walk website
YuMOVE pet supplement subscription
YuMOVE pet wellness quiz
Department for levelling up, housing and communities
Energy Systems Catapult smart 'heat as a service' pilot
Energy Systems Catapult research insights promotional tool
Cranfield University - career finder tool
The Truth Project microsite ( for IICSA - Independent Inquiry into Child Sexual Abuse)
Energy Systems Catapult smart 'heat as a service' pilot
tessl - home moving app
Portfolio site for Sebastien Braun, Illustrator
The National Trust - webVR
Need a hand?
I'm based near Bristol (UK) and tend to work remote-first, travelling to your office as and when needed.
Clients I’ve worked with
National organisations
Octopus Money
Independent Inquiry Child Sexual Abuse (IICSA)
Department for levelling up, housing and the community
Alzheimer’s Society
Virgin Money
SSE Energy Solutions
Energy Systems Catapult
The National Trust
YuMOVE
Local organisations
Sebastian Braun illustrator
Wotton Area Climate Action Network
Stroud Valleys Project
The Mothership Physio
studioEVIG
“Sam is a strong design leader. She managed to bring a coherence and quality to all our design work - setting the design direction and coaching designers to enable them to perform at their best.
Above all else, Sam built a strong, trusting relationship with our client and was critical to the success of the programme. I would not hesitate to work with Sam again in the future. One of the best.”