My skills
UX Design
Whether you’re looking for a truly user-centred approach combining research with iterative user feedback loops; or lighter, expert-led review and recommendations, I tailor my approach to your requirements.
UI Design
From concept design and component-driven responsive websites to pattern libraries and style guides, I have extensive experience in designing for screens, including native app design.
Accessibility advice and application
Making your digital presence available to as wide an audience as possible, including those with vision impairment or assistive technology needs can be of huge benefit - not just to your audience but also in terms of SEO gains. By default I design to meet WCAG’s AA accessibility guidelines, but this can be scaled up or down dependent on your needs.
Digital consultancy
An expert review helps identify and prioritise updates to your digital products and services that can assist you in meeting KPIs. Even small changes to an existing site can make a marked improvement to visitors achieving a goal, such as making a donation.
Concept design and art direction
I have plenty of experience heading up design teams and working closely with designers regardless of what point in their career they’re at. I’m also happy collaborating with brand and marketing teams to ensure they work we’re delivering is second-to-none.
Working with developers/scrum teams
I have extensive experience working with developers and agile scrum teams across a range of technologies.
On occasion I use existing frameworks to create cost-effective websites for smaller businesses and charities.
Re-imagining key moments in a journey following customer feedback.
Client testimonials
“Sam is a strong design leader. She managed to bring a coherence and quality to all our design work - setting the design direction and coaching designers to enable them to perform at their best.
Above all else, Sam built a strong, trusting relationship with our client and was critical to the success of the programme. I would not hesitate to work with Sam again in the future. One of the best.”
— Neil S, Experience Strategy Director at cxpartners
“From the moment Sam joined the team, her proactiveness, leadership and strong stakeholder skills became clear. She brought structure, safety and trust into our UX team remarkably quickly, which made a real difference to how we worked together.
Alongside being a highly experienced and knowledgeable designer, Sam was a strong advocate for research. She consistently took part in user research sessions, supported note taking and contributed to analysis with real enthusiasm.”
— Xing Y, Senior User Researcher, Octopus Money Direct
“Sam joined my team as Design Lead, guiding a remote multi-disciplinary design team through a complex initiative.
Sam quickly earned the respect and trust of designers, content designers, and user researchers alike. Her ability to instil confidence when liaising with senior stakeholders and SMEs was invaluable, enabling the team to deliver outstanding work.
An exceptional designer and a natural leader, Sam sets the tone for the team and serves as a role model others aspire to, She also supports from a management perspective and helps coach colleagues to develop their skills and confidence.
— Stuart Pill, Principal Designer, HCD team, Virgin Money
“Sam worked with my development team as our UX and interaction design expert, helping shape our design system and approach. She consistently delivered excellent quality designs and resources to some very tight deadlines. Sam's interaction workshops with the business were focused and pragmatic, consistently delivering outstanding results for the team.“
— Ben B, Contract Lead Developer, SSE Energy Solutions